Allure – global design and architecture firm based in France – embarked on a journey to redefine its brand identity, wanting to have a new logo and updated brand guidelines that would embody Allure's ethos of innovation, adaptability, and professionalism.
The rebranding also involved delivering a website that could blended aesthetics with functionality, ensuring an immersive user experience while standing the test of time.
With a core value centred on human connections and authentic experiences, Allure aimed to create a brand identity that resonated with diverse audiences and with a specific focus to individual client needs.

The result of the project is a dynamic and in-motion identity that encapsulates the essence of Allure's adaptability to change, adapt, and deliver on a given need.
The logo features a dynamic font that smoothly alternates between curves and squares. This serves as a visual representation of Allure's adaptability and responsiveness, with the fluid curves symbolising the organic evolution of their designs and the squares representing the structured precision through which spaces are tailored.
The website design reflects Allure's commitment to blending minimalism, modernism and innovation, incorporating motion graphics and immersive imagery evoking a feeling of calmness.
The brand's digital presence stands out while maintaining its human-centric values, transmitting a feeling of both friendliness and professionalism, two main core values of Allure.